27.03.13
What’s in a name?
The NHS Commissioning Board, also known as the National Commissioning Board, has become NHS England in hopefully the last of a series of changes that reflect some of the wider muddle of the NHS reforms.
The new name will “give people a greater sense of what the organisation is”, it stated.
What about the people who have actually heard of the previous names, and had some inkling of what it meant? And if this name speaks for the NHS in a better way than its predecessors, why wasn’t it chosen in the first place?
It might be worth holding off on any new publicity or admin materials until the new body sticks to a decision for longer than a few months.
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Image c. Dominic Lipinski/ PA Wire