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Good audio is more than just the right technology, it also needs good science

Developing top-of-the-line AV tools requires more than just an understanding of engineering and product design; neuroscience and biology play equally crucial roles.

Our latest innovation, EPOS BrainAdapt™, is a group of technologies built on decades of psychoacoustic research by Demant to not only improve audio quality but boost the users’ cognitive performance.

Achieving this requires having a keen understanding exactly how the brain makes sense of sound. Whether in headsets, speakerphones, or video bars, products built with EPOS BrainAdapt™ support how the human brain naturally processes sound. This puts less stress on the brain and enables you to focus on yourself and those communicating with you. 

We might hear with our ears, but we listen with our brains

Your brain is a busy place. It is constantly scanning to make sense of your surroundings and distinguish what is relevant and what isn’t. Input that isn’t recognisable will stress your brain out. It’s a response that has its roots in our natural flight or fight response.

In the modern world of hybrid working, disruptive sound is everywhere, whether it’s the drum beat of a city, noisy neighbours or jumping between real life and virtual work calls. All this noise stresses your brain out and causes it to become tired and unfocused.

Being part of the Demant Group has meant that our teams at EPOS have access to state-of-the-art R&D from other companies in the group, synergising with the likes of Oticon and the world leading Eriksholm Research Centre. The centre is the world’s largest psychoacoustic research facility, located near Helsingør, Denmark. The centre’s team of multi-disciplinary experts identify and demonstrate new opportunities across psychoacoustics, audiology, signal processing and behavioural science.

Pushing boundaries with unique capabilities for measuring brain activity

With these unique testing capabilities, we’ve been able to document the benefits of using EPOS solutions. Through continuous testing and development of solutions and product features, we’ve pioneered ways to measure the cognitive load on the brain and better find ways to reduce listening effort and provide our users’ brains with optimal conditions for efficiency.

We’ve worked hard to place our devices at the very forefront of audio and visual technology. Never to be complacent though, we know that to create solutions that’ll empower people to unlock their full potential, we must continue to invest heavily in our own evidence-based approach.

Take our video solutions, at EPOS they’re designed to help your brain adapt and process hybrid meetings. In the hybrid world, video is vital to enhancing the way we understand and engage in conversation as we naturally look at people’s faces when they speak. Our brain-first approach means that EPOS devices enable both sides of a meeting – hybrid or in-person – to communicate and focus on the tasks at hand.

Whether a small, medium, or large meeting room, this applies across the board. With our EXPAND line designed for ease of use, simple connectivity and above all clear conversation. Our working partnership with Microsoft has enabled us to develop premium speakerphones and video conferencing solutions that are certified for Microsoft Teams Rooms on Windows and Android™, as they’re released – meaning you’re always guaranteed a seamless experience between your devices and software.

The rich functionality of Teams, paired with premium audio devices built for the brain, means that organisations can offer their staff enhanced collaboration whether they’re in the office or elsewhere, creating a more inclusive, productive, and stress-free experience for all.

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NHE May/June 2024

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