Close up of a person playing football

NHS & Football: Local mental health campaign kicks off

In partnership with Herefordshire and Worcestershire Health and Care NHS Trust’s Now We’re Talking initiative, a new football campaign has been launched to highlight the importance of mental health.

The Kick off the Convo campaign launches just a day after England’s first game in the 2022 Qatar World Cup against Iran. As part of the campaign, amateur footballers across the region will be given advice on how best to take care of their mental health, as well as signposting to the relevant services and resources in the area.

Herefordshire and Worcestershire Health and Care NHS Trust also say a new podcast will be launched, focusing on mental health in sport and how best to deal with it.

Herefordshire FA’s Football Development Officer, Scott Russell, said: “This an incredibly important subject to talk about and make more people aware that there are organisations who can help those who may have poor mental health.

“Football is a sport that can bring people together from all walks of life and that is why it was an easy decision to partner up with Worcestershire FA and Herefordshire and Worcestershire Health and Care NHS Trust, promoting the good things that are happening within mental health that perhaps people aren’t aware of.

“We want to remove the negative stigma that can follow mental health and it’s well known that playing sport can not only improve physical wellbeing but also improve mental wellbeing. #KickofftheConvo is a great campaign to engage with leagues, clubs, coaches, players, family, friends… anyone!

“Letting people who need help to know that they are not alone in the world and in life it’s about thriving and not just simply surviving! Together we aim to provide links, contacts and direction for those wanting help and to aid them on their personal journey to improve their mental health overall.”

For more information about the campaign and the mental health services available across the Herefordshire and Worcestershire counties, click here.

Website cover

NHE May/June 2024

Join the conversation shaping the future of healthcare.

Click below to read more!

More articles...

View all
Online Conference


2024 Online Conferences

In partnership with our community of health sector leaders responsible for delivering the UK's health strategy across the NHS and the wider health sector, we’ve devised a collaborative calendar of conferences and events for industry leaders to listen, learn and collaborate through engaging and immersive conversation. 

All our conferences are CPD accredited, which means you can gain points to advance your career by attending our online conferences. Also, the contents are available on demand so you can re-watch at your convenience.

National Health Executive Podcast

Listen to industry leaders on everything within healthcare

Whether it's the latest advancements in medical technology, healthcare policies, patient care innovations, or the challenges facing healthcare providers, we cover it all.


Join us as we engage with top healthcare professionals, industry leaders, and policy experts to bring you insightful conversations that matter.