obesity

New pilot scheme to offer incentives for healthier living

An app which has been developed to help people achieve a healthier lifestyle will offer incentives such as shopping vouchers, theme park tickets and cinema tickets to people who eat healthier and exercise more.

Wolverhampton will be the first to test the new scheme with participants wearing a wrist device which will generate personalised health recommendations such as upping their daily steps and incorporating more fruit and vegetables into their diet.

The app users will collect points throughout the day for healthy behaviours which they will then be able to exchange for vouchers and other incentives.

The new scheme will aim to tackle the rising obesity numbers in the UK with two thirds of adults in England living with excessive weight or obesity, currently costing the NHS around £6 billion a year.

2 in 3 adults in England are obese

Health and Social Care Secretary, Sajid Javid said: “This pilot is an exciting opportunity to see how we can empower people to make healthy changes to their lifestyle and I would encourage all adults in Wolverhampton to come forward and register their interest.

“Taking part will help us better understand how rewards can help motivate people to make small adjustments to their daily lives that will have a lasting positive impact on their health.

“I want to make it easier for people to make healthy choices and the Office for Health Improvement and Disparities is driving forward our levelling up agenda for health across the country.”

The city of Wolverhampton was selected to trial the app to support its current ongoing work in encouraging its residents to uptake a healthier way of living. The pilot will begin early 2022 and will run for six months.

Councillor Ian Brookfield, the City of Wolverhampton Council, said: “We are working hard to improve the overall health of everyone in Wolverhampton by providing innovative solutions which can help our residents get more active.

“We are already making significant progress in tackling physical inactivity, improving infrastructure, and making environmental changes to enable people to be more active, and we are delighted to be working with the Department for Health and Social Care and HeadUp on this important pilot programme to see whether offering incentives can help people make positive changes to improve their health and wellbeing.

The Health Incentives Scheme will form part of the £100 million support grant given by the government to help support those living with obesity achieve a healthier lifestyle.

NHE Sept/Oct 21

NHE Sept/Oct 21

Improving care for long-term conditions

Join us in our September/October edition of National Health Executive, as we explore a range of topics impacting and improving the care that we can deliver to patients, the facilities within which we deliver them, and the opportunities in the digital space to accent and evolve our care capabilities

Videos...

View all videos
National Health Executive Presents

National Health Executive Presents

NHE365 Virtual Festival: Digital Healthcare

The integration of new technology, such as using virtual outpatient appointments instead of face-to-face reviews of patients in the hospital. Adapting the ways in which our NHS workers serve people has been critical in continuing to provide high-quality treatment, a positive patient experience and preventing Covid-19 transmission during the pandemic. Our healthcare sector has the potential to transform the way we continue to provide essential services while also improving patient care. But how easy is the integration of these innovations into routine NHS practice?

On the 28th of October, at the NHE365 Virtual Hospitals & Technology Enabled Care online event, we will be discussing patient flow and experience, reducing waiting times, reducing the patient backlog and increasing technology adoption. Will you be attending? 

Finger on the Pulse

Ep 14. Health messaging is a science, Professor Craig Jackson

On Episode 14 of NHE's Finger on the Pulse podcast, we're joined by Professor Craig Jackson, Professor of Occupational Health Psychology
Birmingham City University to discuss the coronavirus pandemic, the health messaging around it and how those in power have missed a trick by overlooking the key role of psychology in informing the public of restrictions, measures and the ever-changing situation

More articles...

View all