Vileda Freudenberg

Freudenberg Home and Cleaning Solutions to acquire Vermop

  • Vermop to be integrated into Freudenberg
  • Acquisition strengthens growth course of the Professional cleaning business

Freudenberg Home and Cleaning Solutions, an international leader in cleaning solutions and innovative systems for professional users, and the company behind the brand Vileda Professional, has acquired Vermop as of July 10, 2023. The contract for the acquisition was signed back on May 17, 2023. The antitrust authorities have approved the transaction. Vermop, with its nearly 330 employees, offers modular cleaning systems and products for cleaning professionals that are well established on the market. The company that has its headquarters in Gilching near Munich and production facilities in Wertheim, Baden-Württemberg, has a strong culture of customer proximity and is highly innovative. Vermop had sales of around EUR 46 million in 2022.

Strong national player

Freudenberg Home and Cleaning Solutions, headquartered in Weinheim, Germany, is one of the eleven divisions of the globally active Freudenberg Group. “We are delighted that this acquisition will enable us to successfully continue our national and international growth strategy and tap into new potential,” said Karin Overbeck, CEO of Freudenberg Home and Cleaning Solutions. “We complement each other perfectly in terms of our focus, thus creating a strong national player in the German market with very good international prospects,” explained Isabel Merkel, President Professional at Vileda Professional. The full integration of the Vermop brand into the company is to be implemented in the course of the coming year.

About Vileda Professional

Vileda Professional offers innovative products and systems for professional cleaning in areas of application such as commercial cleaning, healthcare, cleanrooms and the hotel-restaurant-catering sector. Sustainable cleaning solutions with outstanding ecological properties are a core component of the portfolio. With subsidiaries in nearly every country in Europe and an extensive network of sales representatives, Vileda Professional offers products worldwide. Vileda Professional employs just under 350 people and generated sales of just under EUR 173 million in 2022. Vileda Professional is a division of Freudenberg Home and Cleaning Solutions.

About Freudenberg Home and Cleaning Solutions

Freudenberg Home and Cleaning Solutions is a leading global supplier of branded cleaning systems as well as household and laundry care products whose advanced solutions make the lives of millions of consumers around the world easier. The portfolio includes brands like Vileda®, Vileda Professional®, O'Cedar®, Oates®, Gimi®, Gala®, Wettex® and Marigold®. With a leading market position in almost all of the countries in which it operates, the company generated sales of more than EUR 1.2 billion and employed about 3,300 people in 2022. New, effective products and distribution channels, technical innovations and a strong customer focus have been the company’s key success factors for many years. They are supported by extensive market and customer research on an international basis, innovation centers and production plants around the world and a distribution network in more than 35 countries.

About Vermop

Founded in 1927, today Vermop is an international company with a comprehensive range of cleaning equipment, systems and accessories for professional users. Since March 2020, this has also included the portfolio of cleaning machines from HEFTER Cleantech GmbH. Headquartered in Gilching near Munich and with production facilities in Wertheim in Baden-Württemberg, Germany, Vermop employs nearly 330 people, has sales offices in 10 countries in Europe and generated sales of EUR 46 million in 2022. The company’s success factors are a high level of innovation coupled with the highest standards of customer service as well as the high functionality, efficiency, reliability and ergonomics of its solutions. The future cooperation with Vileda Professional will create a strong national player in professional cleaning for Freudenberg Home and Cleaning Solutions.


Website

www.vileda-professional.co.uk
Press Contact:

Robin Dyck (Press and Corporate Communications Officer)

[email protected]

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