The Royal College of Nursing (RCN) Foundation have announced their new ‘Here for Life’ campaign, which aims to raise awareness of the breadth, depth and diversity of nursing and midwifery, and the impact and influence they have on patients and the wider society.
The campaign is in partnership with the Chief Nursing Officers of the UK and Republic of Ireland, with the announcement coming on International Nurses Day – the birthdate of Florence Nightingale.
The campaign encourages nurses, midwives, doctors or really anyone to make a short video or general post detailing what you do in your role, how it helps patients or just your experiences with nurses and midwives in general.
The post should then be shared using the #HereForLife hashtag to contribute to the conversation looking to build trust and awareness in nurses and midwives.
Chris Burford, Director of Nursing and Professions, Devon Partnership NHS Trust said: "On the anniversary of Florence Nightingales birth we reflect and celebrate International Nurses day.
"As we move into ‘living with Covid-19’ we can reflect over the past two years of keeping each other safe, the uncertainty of the future but the hope and recovery that the vaccination programme has brought to millions too. Nurses have been working throughout the pandemic and the World has seen first-hand the fundamental role Nursing plays in patient safety.
"International Nurses Day, is a time to celebrate and be proud of why we entered the profession and why we call ourselves nurses. I have been a mental health nurse for over 30 years and consider that a privilege.
“I know how important it is to provide compassionate care for people at their most vulnerable and the impact this can have on people and their recovery. We should never underestimate the difference we can make to people in receipt of our services and their families.
"Mental Health and Learning Disability nursing can be complex but equally rewarding, no matter where you are working, we still have a lot more to do to educate the public, and health and social care colleagues, of its importance alongside physical health care settings. Living with Covid-19 has helped to further acknowledge the importance of mental wellbeing.
"Take some time to reflect today and be proud of the difference you really do make to those people in your care.
The initiative is being launched in conjunction with the new Enabling Professionalism 2022 framework, which looks to aid nurses and midwives confidently articulate what they do and why it’s important.
More information about the campaign be found here and don’t forget to use the #HereForLife hashtag if you’re thinking of participating.