To mark the 25th anniversary of World Heart Day, the World Heart Federation has launched a global campaign titled ‘Don’t Miss a Beat’, urging people worldwide to commit to daily movement throughout September to help prevent cardiovascular disease – the world’s leading cause of death.
CVD claims 20.5 million lives annually, accounting for over 33% of global deaths, yet up to 80% of early heart attacks and strokes are preventable. WHF’s campaign aims to raise awareness, promote healthy habits, and call on governments to improve access to life-saving care.
The campaign includes the ‘Keep the Beat’ challenge, encouraging individuals to complete 25 minutes of exercise for 25 days in September. Activities can include walking, running, yoga, or dancing – anything that gets the heart moving. The initiative aligns with WHO guidelines recommending at least 150 minutes of moderate-intensity activity per week.
Finn-Jarle Rode, CEO of World Heart Federation, said:
“World Heart Day is a crucial moment to continue raising awareness about the risks associated with CVD, the world’s biggest killer. And while developed countries have made huge strides in preventing early deaths caused by CVD, low- and middle-income countries are still on the backfoot.
“WHF will continue driving progress through research and policy interventions, and this year in particular, we encourage people to take action and prioritize their heart health before it’s too late and urge governments to introduce dedicated National CVD Plans to stop unnecessary deaths caused by heart disease.”
WHF is partnering with sports organisations, universities, hospitals, and businesses including Decathlon and Technogym, with many pledging to take part in the challenge. The campaign will also feature Cardi V, the official mascot, promoting heart-healthy habits and calling for better global access to screening and treatment.
As part of the campaign, WHF is launching a global petition on Change.org, calling on elected leaders to expand hypertension treatment to 500 million more people by 2030.
World Heart Day, observed annually on 29 September, continues to be a powerful platform for global engagement, education, and advocacy in the fight against heart disease.
Image credit: iStock
