NHS cancer awareness campaign

New NHS cancer campaign to target urinals in pubs and football stadiums

A new cancer awareness campaign is set to sweep through the restrooms of England’s most popular pubs and football stadiums, as the NHS continues to drive earlier diagnosis and faster treatment.

A first of its kind partnership will see the health service team up with P-Wave to put the message Blood in your pee? Contact your GP practice on urinal mats in venues up and down the country.

The roll-out comes as new survey data reveals that almost half of men (46%) did not believe blood in urine was a potential symptom of cancer. It is in fact a common symptom for bladder, kidney and prostate cancers.

Nearly two in five (39%) would also wait until they noticed blood in their pee more than once before booking an appointment with their GP.

The majority (71%) of respondents reported they would be more likely to contact their GP if they saw the messaging.

The new urinal mats will be found in pubs, restaurants, shops, hotels and stadiums in a bid to be present in the places where symptoms may first be noticed.

NHS England’s national clinical director for cancer, Professor Peter Johnson, said: “Cancer survival is at an all-time high, and we’re seeing more cancers than ever before being picked up at an early stage – and this partnership with P-wave is just one of the many ways we are helping people to be aware of possible cancer symptoms.”

Last year saw more than 2.9 million people receive life-saving cancer checks – the highest since records began.

Prof Johnson added: “While this initiative is about helping men to spot the signs of cancer, everyone needs to be more aware – please look for any changes that may be unusual for you – and get checked out early, it could save your life.”

The last few months alone have seen the NHS launch a double-decker bus to travel across the country to raise awareness for cancer, a unique underwear labelling partnership with Morrisons, and a misconception-busting collaboration with the Roy Castle Lung Cancer Foundation.

Image credit: iStock

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