Image of an MRI scan depicting NHS England's new lung cancer awareness campaign

NHS launches lung cancer awareness campaign

NHS England has launched a new messaging campaign to mark the beginning of lung cancer awareness month.

Dubbed the Let’s Talk Lung Cancer roadshow, the new initiative aims to educate patients about some of the lesser-known symptoms of the disease and encourage them to get seen by a GP as soon as possible.

The programme is being run as a collaboration between the health service and the Roy Castle Lung Cancer Foundation.

The roadshow kicked off in Hull last week and will make its way around the country throughout November.

The campaign forms part of the NHS’s drive to catch cancers earlier, as figures indicate that diagnosing lung cancer at stage one of two means people are 20x more likely to survive for five years or more than those with a late-stage diagnosis.

The scheme will look to tackle people’s reluctance to see their doctor despite the presence of symptoms. New survey data shows that only two in five (41%) people would visit their GP if they had a persistent cough for three weeks or more.

Just half (50%) of the respondents also believed lung cancer only affects a small number of people in England – it is in fact the UK’s leading cause of cancer death.

One in seven (14%) thought that lung cancer exclusively impacts smokers; more than one in four (28%) instances are not caused by smoking, according to the Roy Castle Lung Cancer Foundation.

The chief executive of the Roy Castle Lung Cancer Foundation, Paula Chadwick, said: “It is staggering that half of those surveyed still do not know how prevalent lung cancer is. We believe this stems from a reluctance, even aversion, to talking about lung cancer, and that is largely because of its links to smoking and associated stigma.”

She continued: “That’s why these events are so important. They give us the opportunity to have one-on-one conversations with people who may not realise they are at risk, who may not recognise potential symptoms or could feel unable to act on them.”

Chadwick recently authored a piece in National Health Executive’s online magazine explaining how targeted lung health checks are saving lives.

Image credit: iStock

NHE July/August 2024

NHE July/August 2024

Join the conversation shaping the future of healthcare.

Click below to read more!

More articles...

View all
Online Conference

Presenting

2024 Online Conferences

In partnership with our community of health sector leaders responsible for delivering the UK's health strategy across the NHS and the wider health sector, we’ve devised a collaborative calendar of conferences and events for industry leaders to listen, learn and collaborate through engaging and immersive conversation. 

All our conferences are CPD accredited, which means you can gain points to advance your career by attending our online conferences. Also, the contents are available on demand so you can re-watch at your convenience.

National Health Executive Podcast

Listen to industry leaders on everything within healthcare

Whether it's the latest advancements in medical technology, healthcare policies, patient care innovations, or the challenges facing healthcare providers, we cover it all.

 

Join us as we engage with top healthcare professionals, industry leaders, and policy experts to bring you insightful conversations that matter.