Image of an MRI scan depicting NHS England's new lung cancer awareness campaign

NHS launches lung cancer awareness campaign

NHS England has launched a new messaging campaign to mark the beginning of lung cancer awareness month.

Dubbed the Let’s Talk Lung Cancer roadshow, the new initiative aims to educate patients about some of the lesser-known symptoms of the disease and encourage them to get seen by a GP as soon as possible.

The programme is being run as a collaboration between the health service and the Roy Castle Lung Cancer Foundation.

The roadshow kicked off in Hull last week and will make its way around the country throughout November.

The campaign forms part of the NHS’s drive to catch cancers earlier, as figures indicate that diagnosing lung cancer at stage one of two means people are 20x more likely to survive for five years or more than those with a late-stage diagnosis.

The scheme will look to tackle people’s reluctance to see their doctor despite the presence of symptoms. New survey data shows that only two in five (41%) people would visit their GP if they had a persistent cough for three weeks or more.

Just half (50%) of the respondents also believed lung cancer only affects a small number of people in England – it is in fact the UK’s leading cause of cancer death.

One in seven (14%) thought that lung cancer exclusively impacts smokers; more than one in four (28%) instances are not caused by smoking, according to the Roy Castle Lung Cancer Foundation.

The chief executive of the Roy Castle Lung Cancer Foundation, Paula Chadwick, said: “It is staggering that half of those surveyed still do not know how prevalent lung cancer is. We believe this stems from a reluctance, even aversion, to talking about lung cancer, and that is largely because of its links to smoking and associated stigma.”

She continued: “That’s why these events are so important. They give us the opportunity to have one-on-one conversations with people who may not realise they are at risk, who may not recognise potential symptoms or could feel unable to act on them.”

Chadwick recently authored a piece in National Health Executive’s online magazine explaining how targeted lung health checks are saving lives.

Image credit: iStock

NHE Nov/Dec 2023

NHE Nov/Dec 2023

AI is key in helping dementia patients live independently for longer.

The Nov/Dec 2023 edition of NHE brings you expert comment and analysis on a range of key health sector topics, from digital transformation to navigating post-pandemic challenges.


View all videos
National Health Executive Presents

National Health Executive Presents

NHE365 Virtual Events

NHE has created a full calendar of events to address the most important issues that influence the delivery of healthcare services. Over 365 days you'll have the opportunity to hear from a range of highly motivating, informative and inspirational speakers. These speakers will equip you with the knowledge and unique insight to enable you to overcome the challenges that you face.

National Health Executive Podcast

Ep 39.
What makes a good NHS manager? with Anthony Painter, Director of Policy at Chartered Management Institute (CMI)

In episode 39 of the National Health Executive podcast, we were joined by Anthony Painter, who is the director of policy at the Chartered Management Institute (CMI), to discuss all things management within the UK health sector and NHS.

During the podcast, Anthony shared some of the recent research CMI conducted in partnership with the Social Market Foundation, which centred around the state of management and leadership within the NHS.

More articles...

View all