Children across the UK could soon be protected from the harmful effects of high-caffeine energy drinks under new government proposals to ban their sale to under-16s.
The move is part of a wider strategy to improve children’s health and wellbeing, and could help prevent obesity in up to 40,000 children, delivering tens of millions of pounds in health benefits.
Currently, around 100,000 children consume at least one high-caffeine energy drink daily. Research shows these drinks are linked to disrupted sleep, increased anxiety, poor concentration, and lower academic performance.
The proposed ban would make it illegal to sell energy drinks containing more than 150mg of caffeine per litre to anyone under 16. This would apply across all retailers, including shops, cafes, restaurants, vending machines and online platforms.
Health Secretary Wes Streeting said:
“How can we expect children to do well at school if they have the equivalent of four cans of cola in their system on a daily basis?
“Energy drinks might seem harmless, but the sleep, concentration and wellbeing of today’s kids are all being impacted, while high sugar versions damage their teeth and contribute to obesity.
“As part of our Plan for Change and shift from treatment to prevention, we’re acting on the concerns of parents and teachers and tackling the root causes of poor health and educational attainment head on.
“By preventing shops from selling these drinks to kids, we’re helping build the foundations for healthier and happier generations to come.”
While many major retailers already restrict sales voluntarily, smaller convenience stores often continue selling to children. A consistent, nationwide approach is needed to protect young people and ensure fairness across the industry.
Evidence also shows that children from more deprived communities are more likely to consume these drinks, contributing to health inequalities. The ban aims to address this disparity and support the government’s pledge to create the healthiest generation of children ever.
The proposals are supported by parents, teachers and teaching unions, who report that energy drinks negatively affect pupils’ behaviour, focus and grades. The consultation launched today will run for 12 weeks, gathering views from health experts, educators, retailers, manufacturers and the public.
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