Nurse with phone

Text prompts driving patient engagement in diabetes care

A pilot study exploring the efficacy of ICB-managed text messaging to help pre-diabetic patients engage more with health intervention programmes has reported back very promising results.

The study, which was conducted by Humber and North Yorkshire Integrated Care Board, was designed to investigate whether some of the latest digital communications software – when managed at ICB-level – was more effective than traditional postal invites at getting patients to actively involve themselves in healthy lifestyle programmes.

Key outcomes from the trial included:

  • Text prompts led to a 1,000%+ increase in referrals to the NHS Diabetes Prevention Programme (NDPP) – going from an average of 32 referrals per month to 363 per month.
  • A 331% bump in the amount of patients attending at least one session of the NDPP – going from an average of 16 patients attending per month to 69 in the first month of the study.
  • A 181% improvement in the number of patients attending sessions over a three-month period – going from an average of 16 patients reaching Milestone 1 per month to 45 patients per month.

Dr Tom Milligan, a GP and the Clinical Lead for Diabetes in Humber and North Yorkshire, said: “Before this study, I thought we were doing NDPP referrals well, but in fact we were missing hundreds of patients with pre-diabetes. The software used for this pilot enabled the ICB to conduct advanced searches for the first time, so they could identify, invite and refer patients that would otherwise have been missed.

“The result was far greater uptake of the NDPP as well as significant time saved for clinical staff. Given the current capacity challenges within General Practice and the cost to the NHS of lifestyle-related conditions like type 2 diabetes to the NHS, the findings here could have a huge impact.”

Ultimately, the findings demonstrate the effectiveness of digital technology when trying to encourage patient engagement and how it can drive participation in healthy lifestyle programmes, such as the NDPP.

Also commenting on the pilot, Scott Walker, Senior Partnership Officer (Diabetes) at NHS Humber and North Yorkshire ICB, said: “We've seen phenomenal success with this pilot, which was driven by user need. Previously, we had to wait to achieve the critical mass required to make our diabetes prevention programme viable, but we can now confidently say that we will have enough patients to start a group.

“In fact, the success of the pilot has given us the confidence to bring in additional human resources to manage patient conversions. That's the beauty of this solution - the untapped potential is huge.”

National Health Executive, Jan/Feb, Cover

NHE Jan/Feb 22

The pioneering programmes aimed at solving the NHS workforce pressures - starting at the top

This issue highlights the latest topics within the health sector, from pioneering programmes aimed at solving the NHS workforce pressures, treatment to slow the progression of Parkinson's disease, how the UK is leading the way in cancer research & more!


View all videos
National Health Executive Presents

National Health Executive Presents

NHE365 Virtual Events

NHE has created a full calendar of events to address the most important issues that influence the delivery of healthcare services. Over 365 days you'll have the opportunity to hear from a range of highly motivating, informative and inspirational speakers. These speakers will equip you with the knowledge and unique insight to enable you to overcome the challenges that you face.

Finger on the Pulse

Ep 14. Health messaging is a science, Professor Craig Jackson

On Episode 14 of NHE's Finger on the Pulse podcast, we're joined by Professor Craig Jackson, Professor of Occupational Health Psychology
Birmingham City University to discuss the coronavirus pandemic, the health messaging around it and how those in power have missed a trick by overlooking the key role of psychology in informing the public of restrictions, measures and the ever-changing situation

More articles...

View all