Pharmacist talking to woman

NHS highlights effectiveness of local pharmacies with new ad campaign

With recent data indicating that only one in five people aged 18-40 would visit their pharmacy for advice with minor illnesses, the NHS is launching a new ad campaign to highlight how high-street pharmacies can support patients with non-urgent health conditions.

Coming as part of the health service’s extensive Help Us, Help You campaign, the adverts will run across TV, online video, radio and social media and will look to remind people of the effectiveness and availability of pharmacies when dealing with things like coughs, aches and colds.

The campaign rolls out at the same as more recent statistics show high levels of public satisfaction with local pharmacies, with polling finding that approximately nine in 10 people said they received good advice and had good overall experiences with their pharmacies.

Data from November also showed that 91,785 people with minor illnesses received same-day pharmacy consultations after phoning the NHS’s 111 line or their GP – an increase of 39% from the same month in 2021 when the it was just 66,039 people.

Chief Pharmaceutical Officer, David Webb, said: “Community pharmacies are right in the heart of local communities, and with pharmacists fully trained clinical professionals, they are the perfect place for anybody suffering from a minor illness to get expert advice.

“Pharmacies can offer the convenience of turn up on the day consultations and can help you get any care needed including over-the-counter-medicines. So whether suffering from a cough, earache, itchy eye, or any other minor illness, popping into your local pharmacy is a great way to nip an issue in the bud before it potentially worsens.”

Acting as just the latest campaign aimed at directing patients to the most appropriate service as backlog problems persist, the ads include Earache strikes back, Sore throat and the lost voice, and Night of the itchy eye.

More information on how pharmacies specifically can help is available here.

NHE Nov/Dec 2023

NHE Nov/Dec 2023

AI is key in helping dementia patients live independently for longer.

The Nov/Dec 2023 edition of NHE brings you expert comment and analysis on a range of key health sector topics, from digital transformation to navigating post-pandemic challenges.


View all videos
National Health Executive Presents

National Health Executive Presents

NHE365 Virtual Events

NHE has created a full calendar of events to address the most important issues that influence the delivery of healthcare services. Over 365 days you'll have the opportunity to hear from a range of highly motivating, informative and inspirational speakers. These speakers will equip you with the knowledge and unique insight to enable you to overcome the challenges that you face.

National Health Executive Podcast

Ep 39.
What makes a good NHS manager? with Anthony Painter, Director of Policy at Chartered Management Institute (CMI)

In episode 39 of the National Health Executive podcast, we were joined by Anthony Painter, who is the director of policy at the Chartered Management Institute (CMI), to discuss all things management within the UK health sector and NHS.

During the podcast, Anthony shared some of the recent research CMI conducted in partnership with the Social Market Foundation, which centred around the state of management and leadership within the NHS.

More articles...

View all